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16 Jan 09 Persuasive Cover Letters Can Make The Difference

If you are able to follow these guidelines, you will surely get the response that you deserve out of your job application. 

Definitely, cover letters should not be taken for granted - and not let your resume do all the talking for you.  If you can make use of two venues to sell yourself, wouldn’t it be practical and logical to use both? 

Make use of your resumes and cover letters effectively.  Both can work together to promote and market you well.

While resumes may have the necessary content and details that are relevant to your job applications, the reader will still have to do some thinking and some more analysis of your qualifications and their needs.  But with well-written cover letters that go along with these resumes, you make it easier for the prospective employers to choose you because of your effective sales pitch on what you can offer to their organization. 

These sales pitches are but only necessary - and anyway, these are not manipulative efforts since what you are saying here are the truth - you are just making it easy for them to realize that you are fit for the job and you have lots to offer.  In the sales pitch, you are merely highlighting your strengths and expertise that matches what they need.

Never give the reader who is screening your cover letters to doubt if you are truly qualified for the position – don’t let him or her entertain that thought, not even for a second. 

Let the guidelines stated above be your reference so that you will get the right impression from the prospective employers though your persuasive cover letters.

So the next time you make your cover letters, don’t miss on the opportunity to make cover letters with taste.  It should always be professionally written – brief, well organized and truthful.  With cover letters written appropriately, you already have the edge and interviews are surely forthcoming.

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01 Jan 09 Effective Guideline no.6: Each cover letter should be customized

 

You should not have one standard cover letter for all your job applications. It would be considered a sign of laziness if you do not tailor fit a particular cover letter to a particular company.

Always make it a point to customize a cover letter according to the position and company applied at.

General cover letters will be weak and will not be able to effectively sell you to the prospective employer.  It will lack that certain force and appeal – or persuasiveness that customized cover letters possess.

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