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10 Jan 09 Effective Guideline no.10: Give them a very good reason why they should hire you

 

Use your creativity.  Cover letters provide for you the chance to show the prospective employers what you are made of and what you’ve got.

So if you can find a way to let one very good reason stick to their mind with regards to your job application, you may just succeed in being able to make your name synonymous with their job position – in a way that they can no longer seem to speak about the job opening without your name tagging along with it.

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07 Jan 09 Effective Guideline no.9: Use one-liners to emphasize a statement

One-liners will definitely get attention as you can see why. 

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01 Jan 09 Effective Guideline no.6: Each cover letter should be customized

 

You should not have one standard cover letter for all your job applications. It would be considered a sign of laziness if you do not tailor fit a particular cover letter to a particular company.

Always make it a point to customize a cover letter according to the position and company applied at.

General cover letters will be weak and will not be able to effectively sell you to the prospective employer.  It will lack that certain force and appeal – or persuasiveness that customized cover letters possess.

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31 Dec 08 Effective Guideline no.5: Go beyond what your resume offers

Effective Guideline #  5: Go beyond what your resume offers.

If your resume has been well written, then it should be as complete as it can get.  Let the resumes give out all the details of your experiences and accomplishments.

Your cover letter on the other hand should be able to clearly show: a.) why you are writing it, b.) how your qualifications answer the needs of the prospective employer and c.) your interest of the position applied for. 

In the last portion of the cover letter as well, make sure to thank them for the consideration - and a request for an interview if they find you to be a qualified candidate. 

These cover letters have been considered sales letters that markets and sells you – and your valuable services to the organization.  So write a cover letter well, and spend a good amount of time making it – as you have done with your resume.

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26 Dec 08 Effective Guideline no.2: Write in your own words

So many cover letters sound as if they were written by one person.  Don’t make it sound as if it came fresh out of a book.  If you insist on using these standard formats and any other clichés – then you will make good of producing run of the mill types of cover letters. 

This is good though if your intention is to keep your application letter to the mere standards  and blend with all the rest – but this should not be the case.  You want your cover letters to stand out – in its own way, in your own words. 

Use simple words and don’t force in awkward and complicated ones.  You definitely don’t want the reader to get the idea that you are trying to impress them with your use of fancy words. This really won’t be of any value to your application other than amuse the reader of your qualification to perhaps write poetry or other literary arts.  You may succeed though in getting a smirk or a chuckle.

Again, keep your cover letters natural – and in your own persuasive words.

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